John has been in the Beauty Industry for over 30 years. He was very instrumental in the development of Aveda’s entire Full Spectrum Hair Color umbrella! At Aveda, John launched Full Spectrum Permanent, Deposit only Color Treatment, Color Current and Full Spectrum Deep domestically, as well as in Europe and Asia. John created techniques for several Aveda Collections and presented them on stage at several events including Master Jams and Aveda Congress. His work has appeared in many trade magazines including Modern Salon, America Salon, Salon Today, as well as print Ads for Aveda in Glamour, Allure, Marie Claire, and Vogue. John left his role at Aveda after opening Salon 808, an Aveda Concept Salon on Ft. Lauderdale’s famed Las Olas Blvd and The Retreat Aveda Salon and Spa at Macy’s until 2011. During a brief hiatus from the Aveda Network, John was sought by many beauty industry leaders and manufacturers, which led him to successfully create and launch innovative products. John continued to have a passion for Aveda, which brought him back into the network at Fusion Aveda Salon and Spa in Port St. Lucie, FL. That passion and commitment to the beauty industry and education brought John into a new role overseeing Aveda Education at The Salon People for the State of Florida. He has since left that position and is currently back behind the chair on Friday’s at The Texture Room!